Loss of a spontaneous Brand Ambassador – Sridevi

LOSS OF A SPONTANEOUS BRAND AMBASSADOR – SRIDEVI

Yes! She was Sridevi, the Heartthrob of millions. Love for Banarasi Saree came to her naturally. She influenced many beauties that joined Hindi Film Industry after her to wear the same. Yet she never knew that she instilled a sense of hope & encouraged weavers to excel their creativity and saved thousands from extinction.

Varanasi is a center of exquisite weaving of You-Name-The-Yarn which is a prized possession of Indian Women. Lately with the introduction of various low-cost synthetic materials, Banarasi Textile lost its sheen. During such tumultuous moment, a glamorous dream girl from the tinsel town of India who was a trendsetter of fashion by her own virtue unknowingly revived the dying tradition of wearing gorgeous Banarasi Saree among the most beautiful Indian Women of the world.

She alighted in Bombay as a first-ever female Super Star South Indian Film Industry and took entire Hindi Film Industry under its sway simply through her large expressive eyes and all-encompassing innocent smile.

Yes! She was Sridevi, the Heartthrob of millions.

She had a natural love for Silk Saree emboldened with gorgeous designs in zari. Love for Banarasi Saree came to her naturally. She had a flair to flaunt the part of her trousseau which had a large number of exquisite Banarasi Sarees almost on every social gathering. It was her way of carrying herself wearing choicest Banarasi Saree influenced many beauties that joined Hindi Film Industry after her to wear the same.

She, perhaps, never knew that she instilled a sense of hope amongst many weavers and made them excel their creativity. She unknowingly helped otherwise a dying industry and saved thousands from extinction.

Jagdish Das & Co. (JDS Varanasi) had the honor to provide Banarasi Sarees, she desired a couple of times through various famous Fashion Designers.

JDS Varanasi mourns the death and pays their tribute to the memory of the departed soul who unknowingly became one of the most adorable and spontaneous Brand Ambassador of Banaras Textile.

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