Providing Gratitude to PM Modi and discussion with CM Yogi for hand loom promotion

Providing Gratitude to PM Modi and discussion with CM Yogi for hand loom promotion

Craftsmanship in India has been a much-revered form of a special category art since ancient times. Textiles, different types of fabrics and designs have all been present in India since ancient civilizations. We have a very interesting deep-rooted history of diverse and varied clothing customs and patterns, endemic to various parts of the country which is basically based on weather of that region, cultural significance, availability of natural resources, geographic location etc.  With the help of Central Govt National Handloom Day has been celebrated for the past two years on August 7th to commemorate the anniversary of the boycott of British goods and promote local handloom and indigenous goods.

Varanasi of UP where the Banarasi handloom was invented and it is the center of handloom made Banarasi saree, you can easily have found lots of traditional Banarasi sarees shop in Varanasi.

Providing Gratitude to PM Modi and discussion with CM Yogi for hand loom promotionThe Chief Minister of UP  Yogi Aditya Nath, has taken several steps like Govt is trying to collaborate and connect all these traditional handloom weavers in Varanasi with designers to help them register and make them understand the importance of intellectual property right. Government are also trying to establish a collaboration with private partners for handloom and khadi and tying up with premier Indian institutions for design development and product diversification.  A vocational course also designed to meet skilled manpower shortage.

A very effective initiative taken up by the CM of UP recently for weaver’s section was to increase the pay structure for weavers and annual awards will promote this sector.

For some biggest Banarasi sarees shop in Varanasi such as Jagadish Das & Co. or popularly known as JDS Varanasi a famous wholesale Banarasi sarees store which is one of the oldest Banarasi sarees shop in Varanasi has been in the Banarasi handloom business for long, GST scheme is not having much of an impact. But for the handloom weavers section, who run cottage industry set-ups and operate on daily cash and carry basis and closely attached to these handloom sector Banarasi silk sarees manufacturers in Varanasi facing the problem.

Rajesh Shah giving thanks to PM Narendra Modi for Banarasi Saree revival
Rajesh Shah giving thanks to PM Narendra Modi for Banarasi Saree revival

Rajesh Shah giving thanks to PM Narendra Modi for Banarasi Saree revival

Their production cost  has become more as cost of raw materials have gone up with  the impact of GST, points out Rajesh Shah of JDS Varanasi, a famous Banarasi sarees shop in Varanasi. He also mentioned his   concern over the elimination of middlemen  issue, as  he feels this middle man  are an essential part of the business model for various Banarasi Sarees shops in Varanasi and have worked with all these small weavers section on trust and goodwill  from the very beginning for more than a century. As many handloom weavers chosen to power looms option and move to other sector so lack of skilled manpower is make it endangered. He also suggested that Banarasi sarees need a well-known brand ambassador such as Bollywood celebrities to promote it. It is heartening to see that efforts have been undertaken by the State and central government to revive the handloom industry in the form of support through awareness drives, exhibitions, subsidies and funding’s.

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